Folly Wave is an idea. It's an attitude. It's the essence of being near the ocean. It's the feeling you get after a day at the beach, you know, the one that relaxes your soul?
The goal: Capture this essence in a brand, a brand that people would want to wear. Illustrations were produced with pen & ink on paper. Color was added digitally.
Fact: Over half of the American population lives within 50 miles of the coast.
Fact: 75% of the earth is covered with water.
Find your wave. follywave.com coming soon.